FUZE Fashion Technology 2017
The first ever Singapore fashion technology summit, FUZE Fashion Technology 2017 took place from 16th to 17th March 2017 at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore.
Organised by Taff and presented by Decoded Fashion with the support of International Enterprise (IE) Singapore, Singapore Tourism Board, Infocomm Media Development Authority, DesignSingapore Council, and Workforce Singapore, the summit was attended by over 400 delegates from Singapore, Southeast Asia, Korea, China, The United States and South Africa.
The two-day event offered new insights into opportunities for businesses to drive future innovation and business growth through the use of technology. The conference on 16th March comprised a full day summit with extensive presentations, in-depth panel discussions and interactive conversations with global innovators and industry thought leaders. Masterclasses covering extensive topics for both retailers and manufacturers were conducted on the second day, 17th March.
Launch of FashionisTech 2017
Exemplifying this fashion and technology integration is the second edition of FashionisTech which was inaugurated by Ms Sim Ann, Senior Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry and Mr Mark Lee, President, Textile and Fashion Federation.
First launched in 2015, FashionisTech is an initiative by Taff, in collaboration with IE Singapore, which aims to promote the advancement in material innovation and creative partnerships with the use of technology amongst Singapore fashion companies. Benefiting not only the designers, but consumers as well.
Senior Minister of State Ms Sim Ann was given a tour of the FashionisTech 2017 showcase which featured promising Singapore-based fashion companies – Pleatation, Ying the Label, Wai Yang, Matex and Chainless Brain – who are making their mark with innovative collaborations with main sponsor Epson Singapore, Augmented Reality (AR) 4D+ technology company, Octagon Studio Ltd and as well as 3D Printing Studio and respectively.
Local labels Wai Yang, Pleatation and Ying the Label collaborated with Epson Singapore to create and showcase their digitally printed collection using innovative dye sublimation and direct-to-garment printing technologies.
Digital printing shortens turnaround time and enables printing in small volumes for customized prints, compared to traditional printing techniques, which requires high volume and a longer lead time. As a result, digital printing helps fashion companies to achieve their artistic vision by translating their ideas onto a wide range of fabrics quickly, easily and in the highest quality.
Inspired by their belief in children’s penchant for adventures, Curiosity introduced a high quality clothing range for children that offer high tech UV protection of up to a UPF rating of 50+, protecting your little ones from the harmful sun’s rays while they explore the great outdoors.
Taking their technological innovation up a notch, the new Curiosity Wear 4D+ collection not only protects against UV rays, it also features Play Augmented Reality (AR) 4D+ technologies courtesy of Octagon Studio Ltd. The Wear 4D+ collection features dinosaurs, space exploration, nature and vehicles that come to life when viewed through the free Wear 4D+ App, available on both iOS and Android devices. The collection was designed to bring out the natural curiosity in children, encouraging them to explore, formulate and seek the questions and answers from nature, all while staying well protected in comfortable and stylish wear.
In another show of technological ingenuity, local label Chainless Brain – Alverina Wijaya – collaborates with 3D Printing Studio for her SERIES 2 collection.
With the use of 3D printing technology from 3D Printing Studio, Alverina was able to ensure that her jewellery are crafted to the utmost level of precision. The 3D printer enabled her to produce her jewellery to accurate measurements of precious metals going into each design, thereby keeping her designs not only consistent, but also within budget. This level precision would traditionally be attainable only through years of experience and mastery, with the help of 3D modelling, which has become increasingly more accessible over the years, emerging designers such as Alverina are now able to offer high quality products more confidently to her customers. 3D printing also increases efficiency, by doing away with the laborious need for sanding and polishing the jewellery which would otherwise be required with traditional jewellery making techniques.
The focus of FashionisTech is to place Singapore-based companies on the International stage by making them more competitive and differentiated via technological innovation. With new technology now highly accessible, Singapore-based companies are able to push the boundaries of design while streamlining production processes, saving on labour, time, wastage and most importantly, cost.