A brand represents the mass perception of a company’s customer service, reputation, advertising, and logo. Regardless of the nature and size of your company, it’s important to invest in building a strong brand to define your niche in the marketplace and help your brand cut through the noise.

A strong brand drives recognition, builds trust, generate new leads, provides clarity, direction and financial value. It goes beyond physical assets and presents an intrinsic value to your consumers. With the foundation of a strong brand, you can then build on it to drive business development. The program includes: 

1.What is Branding?

2.Branding Best Practices

3.Building Your Brand through Digital Tools

4.Getting Closer to Your Consumers

5.Developing Global Brands 

Date: 24 & 25th Jan 2018 (2 days)


  Cost before funding Cost After Funding Assuming 15 designers Assuming 10 designers
Consultancy 21,400 6,420 428 642
Audit 1000 500 33 50
Taff Admin Fee (Member)   30 30 30
Fees Payable (Member)     491 722
Taff Admin Fee (Non-Member)   70 for non-members 70 70
Fees Payable (Non-member)     531 762




On 17 – 18 May 2016, Taff tied up with H.P France and Japanese consultant, Mamisi Inc. to give our Singapore designers a better understanding when venturing into the Japanese market.

We covered topics from business, trends, logistics and marketing when trading in Japan. After the workshop, designers had a 1-1 consultation with Daisuke Iwaki, Deputy-Director General of H.P France and Mami Shirakawa, CEO of Mamisi Inc.