A brand represents the mass perception of a company’s customer service, reputation, advertising, and logo. Regardless of the nature and size of your company, it’s important to invest in building a strong brand to define your niche in the marketplace and help your brand cut through the noise.

A strong brand drives recognition, builds trust, generate new leads, provides clarity, direction and financial value. It goes beyond physical assets and presents an intrinsic value to your consumers. With the foundation of a strong brand, you can then build on it to drive business development. The program includes: 

1.What is Branding?

2.Branding Best Practices

3.Building Your Brand through Digital Tools

4.Getting Closer to Your Consumers

5.Developing Global Brands 

Date: 21 & 22 February 2018 (2 days)

If you are interested, RSVP to Bee at or Hazel at to sign up.


Cost before Funding Assuming 10 designers Assuming 15 designers Cost After Funding
Assuming 10 designers Assuming 15 designers Remarks
Consultancy 10,000 1,000 667 3000 300 200 Claimable Reimbursement: Up to 70% funding
Audit 400 40 27 200 20 13 Claimable Reimbursement: Up to 50% funding
Fees Payable (Member) 10,400 1,040 693 3,200 320 213
Taff Admin Fee (Non-Member) 70 for non-members 70 70 70 for non-members 70 70 Non-Claimable
Fees Payable (Non-member) 10,400 1,110 763 390 283

*Please note that the breakdown is an estimation based on the assumption of participation of 10 or 15 brands. If there are less than brands participating, the cost will be adjusted accordingly.



On 17 – 18 May 2016, Taff tied up with H.P France and Japanese consultant, Mamisi Inc. to give our Singapore designers a better understanding when venturing into the Japanese market.

We covered topics from business, trends, logistics and marketing when trading in Japan. After the workshop, designers had a 1-1 consultation with Daisuke Iwaki, Deputy-Director General of H.P France and Mami Shirakawa, CEO of Mamisi Inc.