INTERVIEW WITH CHOO YILIN ARTISAN JEWELLERY

Have you always been a designer? If not, what was your previous profession?

No! My background is in Psychology and then I worked as a political analyst for a couple of years.

Why did you choose accessories?

It chose me. 😉

But seriously, the reason why I embarked on designing jewellery was because I personally felt that it was the best medium to tell the stories of conservation, heritage and love that our brand DNA is all about.

What is your personal favorite piece from your entire collection/production?

I don’t have any. It’s like asking a parent to say who his/her favourite child.

Peranakan Trio Bangle

Bamboo Willow Drops (6)

Trilliant Jade Rings with Dome Cut

Where do you get your inspiration from?

Our heritage stories and South East Asian conservation groups’ social impact work.

What are your plans for the brand in the future?

Expand regionally, and then globally.

How have you/your brand benefited from Taff’s membership programmes?

Taff’s been incredibly supportive and we are very grateful! We have gone to Paris Fashion Week multiple times – and this could not have been possible without Taff’s help.

 

To view their latest collection, do visit Choo Yilin‘s website!