Hi Putri! Have you always been a designer? If not, what was your previous profession?
Well after my studies at Central St. Martins and Cordwainers I continued to freelance as a bag designer. Alongside PU BU MÉ SU I also help run my family’s education and property businesses in Indonesia. However when I was younger I did want to become a classical singer but my family felt that going to Julliard in New York was a bit too far from home.
Why did you choose to design bags?
During my studies I wanted to be more pragmatic and specialize myself within the industry. There are a lot of apparel designers out there and I understood that behind every large brand, the jewelry, accessories, bags and the cosmetics side of the company made the bulk of its revenues. The thought process I had at the time was that if I I specialized in a particular field that wasn’t clothing, it would help me find a job after I graduated. Then after a while I came to realize that I actually enjoyed designing and making bags. The whole thought process, and problem solving involved in making a 2D design become a wearable 3D piece gives you that endorphin high that you tend to get after a run.
What is your personal favorite piece from your entire collection/production?
I do love my Mini Pagoda Durian Bag. There were definitely a lot of problem solving and trials to get to that one piece. I love the size, the shape, and the spikes. It really stands out as not just a wearable piece of accessory, but a piece of artwork as well. It goes with every outfit I have and can easily transition with your day to your evening cocktail events. In a lot of ways it’s me in a bag where it’s quite classic in its silhouette but edgy with the spikes and the attention it garners.
Where do you get your inspiration from?
I get a lot of my inspiration from my Asian and eclectic upbringing, but the simplest thing as the sails on a wooden Junk Ship can easily inspire me to create a piece of artwork. I try to be as authentic as I can by making sure I’ve experienced what inspires me so that I can properly tell the story through the designs. For example with an upcoming Seafaring collection, I’d like to visit this particular village in South Sulawesi, Indonesia where they still manufacture the same Bugis Pinisi Ships that they had three hundred years ago.
What are your plans for the brand in the future?
For now I’d like to continue with organically building the brand awareness regionally and internationally. We’re constantly sourcing for artisans and manufacturers to expand our product list. We definitely want to get into footwear, scarves and jewelry, and be known as an accessories company.
How have you/your brand benefited from Taff’s membership programmes?
We’ve benefited very well as Taff members, especially with the workshops, and the overall support from other members. Most importantly Taff has helped a lot in giving us that avenue to understand the business side of the industry and to also aid us in taking the right steps towards expanding our business internationally.
Head over to their website, PU BU MÉ SU to view their collection!